AMERICAN NURSES ASSOCIATION
Empowering nurses. Transforming healthcare.
Through a multi-faced campaign, we leveraged the voices of nurse creators to rally support for nurse-led innovation. By combining transparency, storytelling, and trending content formats, we drove engagement and action, encouraging advocates to join the movement and accelerate the future of healthcare.
collaboration, influencer strategy, negotiations, project management, contract building, performance reporting
Commerce House Credits
Account Principal
Social Lead
Account Executive
Digital Content Creator
Nancy Crume
Courtney Gilbert
Caroline Combs
Kinsey Dulaney
CAMPAIGN OVERVIEW
FINDING AND VETTING
CREATIVE GUIDELINES
OBJECTIVE
Drive targeted advocates to web lander to raise their hand and click “Count Me In”
STRATEGY
Launch a clarion call to rally support and generate visibility over 90-day period to create empirical traction.
REQUIREMENTS
Registered Nurse, Nurse Practitioner, or an Emergency Nurse
25-64 age range, any race or sex
High engagement to follower ratio (garner high reach, but also drive impact)
U.S. based
Active on TikTok, Instagram, Facebook, or YouTube
Brand Safe, evenly balanced politically
Needs to have not said anything negative about ANA in the past
Top Performing Posts
PERFORMANCE
5
2.8M+
Nurse Creators
166K+
Impressions
21
Posts (TikTok, IG)
45.6K+
Clicks
2,146
Engagements (6.64% ER)
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