EMERGENCYSHIELD™
Legal protection when you need it most.
Through strategic TikTok campaigns, we built brand awareness and drove urgency for EmergencyShield’s legal protection services. A mix of in-house content, campus interviews, and promotional offers engaged users seeking immediate legal support, strengthening brand visibility and consumer trust.
collaboration, storyboarding, photoshoot planning, content capture, video editing, davinci resolve, adobe after effects,
Commerce House Credits
Account Principal
Account Supervisor
Associate Art Director
Social Lead
Digital Content Creator
Ashley Watson
Janel Hurley
John Graziano
Courtney Gilbert
Sydney Barnes
Q4 2024 BLACK FRIDAY
PROMO CAMPAIGN
U.S. LawShield has never enacted a Black Friday promotion, and this year we’re testing how consumers respond to our product during the holiday gifting season. We’ll support three offers for both the self-defense U.S. LawShield products and EmergencyShield™ from October to December.
OFFERS
From October 21 through November 28th, for EmergencyShield™, our offer will be waiving the $49.95 expedite fee and allowing access to our attorneys immediately upon sign-up (no 30-day waiting period).
The days between Black Friday to Cyber Monday, individuals can activate our BOGO deal (Buy One Gift One) of either EmergencyShield™ product.
From Dec 3rd to 24th, the first month will be $1.
PROJECT DETAILS
AUDIENCE
This offer appeals to a wide variety of people, but we would like to lean into the uncertainty surrounding the election and those that may have an urgent need for a lawyer.
CREATIVE PROCESS
STORYBOARDS
EDITED VIDEOS
Oftentimes, people aren’t aware of their legal rights in an emergency situation and don’t realize there’s an affordable and timely way to get legal help. EmergencyShield™ wants to provide visibility to its company and services while also educating viewers on the best course of action to take in the immediate moments following a legal emergency.
Q1 2025 BRAND
AWARENESS CAMPAIGN
OVERVIEW
EmergencyShield™ provides access to immediate legal assistance from a qualified attorney for any covered personal legal emergency, 24/7/365. From personal injury to criminal charges and beyond, EmergencyShield™ allows access to immediate legal support and guidance on-call the moment you need it, not just when you can find it.
PROJECT DETAILS
AUDIENCE
Risk-averse people with something to lose: freedoms, custody, property, money, their future. This personality type likes to be proactively prepared, mitigating risks ahead of time as they navigate their day-to-day. They know they can’t predict when they may find themselves in an emergency-type situation, and want protection. Many in this group are experiencing “firsts” and may not know their rights or what to do in a legal emergency.
CREATIVE PROCESS
